DTC launches new jewelry design for Middle East.(FACETS)
Israel Diamonds, October, 2006
The Diamond Trading Company (DTC) has launched a new diamond jewelry design created specifically for women in the Middle East.
Called Rayana, it is based on extensive research focusing on consumer and design trends which shows that Arab women want to emphasize how many diamonds they have in their jewelry. As a result, Rayana sets contain more diamonds and less gold.
Jonathan Chippindale, Marketing Director of DTC Gulf Market, said: "Rayana is a new inspiration for jewelry designers in the Middle East. The design concept from DTC reflects the growing trend among Arab women to want to be the center of attention and turn heads with their individuality." "Wearing distinctive diamond jewelry is an elegant way for women to express their individuality and...
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