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WestJet airlines: The culture that breeds a passion to succeed. (The Ivey Case Study[C]).
Ivey Business Journal, March, 2002 by Crossan, Mary; Mark, Ken
INTRODUCTION
It was April 17, 2001, and WestJet's market capitalization had just surpassed that of Air Canada's, the country's leading airline. "We're in the hospitality business and our culture is everything to us," stated Don Bell, co-founder and senior vice-president of customer service of Calgary-based WestJet Airlines. Bell was adamant on maintaining WestJet's culture in the face of increased company growth and competition. All of WestJets founders believed that culture was the key to their airline's continued success and that they could not afford to mismanage it. However, Bell knew that the tremendous growth at WestJet would put pressures on its unique culture. He wondered how WestJet could grow and maintain its vibrant culture.
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