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Intelligent interactive insights: firms need to effectively measure key performance indicators. (Partner).
Ivey Business Journal, May, 2002 by Joynt, Brian
Most organizations use less than 10 per cent of all the data they collect and provide only five to seven per cent of the people who could use it with access to this data (source Giga Information Group). For organizations with large data warehouses, the percentages get even smaller.
Why is so little information being used by so few?
Information often hasn't been easy to get to, and it hasn't been easy to use. Business cannot afford such waste, especially now that the economy is dipping downward and managers are being asked to hold the bottom line. The 'silos of data" present in most enterprises today makes information difficult to get to. The approaches of the past have made information difficult to use beyond a few, select individuals.
The...
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