Going, going ... gone! Moving merchandise on internet auction sites: retailers with hard-to-sell pieces discover one man's trash is another's treasure.(Brief Article)

JCK's High-Volume Jeweler, December, 2001 by Demarco, Anthony

From the smallest neighborhood stores to the nation's largest operations, jewelry retailers are turning to Internet auction sites to move goods that otherwise wouldn't sell, even at discounted prices. They're finding that they can move such goods quickly and at prices closer to--or even exceeding--their original value.

That's what Nicholas Randolph learned when his store, David Jewelers, opened a site on eBay (www.eBay.com) six months ago. To move goods that weren't selling "is the reason why we started on eBay," says Randolph, vice president and operations manager of the store, which has two locations in the Erie, Pa., area. "It has worked out very well." The store has operated its own e-commerce Web site (www.davidjewelers.com) for more than a...

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