Retail Industry
Industry: Email Alert RSS FeedJewelry.com: targets male shoppers via volume retailers. (Q&A).(Brief Article)(Company Profile)
JCK's High-Volume Jeweler, January, 2002 by Beres, Glen A.
It's no secret that the past 18 months have been extremely tough for e-commerce--particularly in the jewelry sector. The industry has seen one e-tailer after another struggle under financial strain, and a number of high-profile sites have folded within two years or less of their launches.
But despite this negative dot-com environment, Andin International believes it has come up with a winning formula in Jewelry.com.
The New York City-based volume jewelry manufacturer bought the rights to the Jewelry.com name in late 2000 from now defunct e-taller Miadora.com and relaunched the site in November 2001. The new venture brings together six of the nation's largest jewelry retailers under one marketing umbrella: J.C. Penney, Macy's, Sears, Service...
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