Winning with global value chains: simple outsourcing isn't enough. If a CEO can raise the bar on his firm's value chain, the earnings improvement will outshine almost anything else he tries.(SUPPLY CHAIN)(Company overview)

Chief Executive (U.S.),  March, 2007  by Buss, Dale

Tags: outsourcing, supply chain, The Dow Chemical Co., value chain

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When CEO Andrew Liveris talks about restoring a long-term luster to Dow Chemical, he predictably ticks off objectives concerning product innovation, joint ventures and financial discipline. But in the same breath, he'll also mention the company's value chain--maybe his delight at Dow's growing footprint in China, its selection to construct a world-scale new complex in Saudi Arabia, or even the company's new project to help build a safer railroad car in the U.S.

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Liveris leaves no doubt that the management of its global value chain has moved front and ...

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