Retail Industry
Industry: Email Alert RSS FeedCarlo Mondavi is utilizing his family's winemaking expertise in a new anti-aging skin care line
Household & Personal Products Industry, Nov, 2006
* Carlo Mondavi is utilizing his family's winemaking expertise in a new anti-aging skin care line, Davi, which uses antioxidants found in grape seed oil and fermented grape seed extract. In conjunction with a French lab, Davi developed an anti-aging antioxidant complex in a microencapsulated form, which preserves the formula to provide longer-lasting benefits.
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The line was launched last month exclusively at Bergdorf Goodman with products ranging in price from $25 to $175.
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