Retail Industry
Industry: Email Alert RSS FeedFekkai goes 'Au Naturel'
Household & Personal Products Industry, Nov, 2008
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* Fekkai Au Naturel in a new plant-based collection of hair care products free of sulfates, parabens, dyes and synthetic fragrances. Formulations include orange fruit extract, vitamin C and B complex, bioflavonnids, potassium, zinc and natural sugar. They are scented with citrus top notes, lavender, ginger middle notes and warm vanilla and tonka bean base notes and packaged in bottles and tubes made with 40% recycled materials The Au Naturel lineup--which is available in Frederic Fekkai Salons, Neiman Marcus, Sephora, Saks Fifth Avenue, Nordstrom, Bloomingdales, Lord & Taylor, C.O. Bigelow and other select beauty retailers--includes 8oz shampoo and conditioner and 4oz sheer styling gel. Each is $23. More info: www.fekkai.com
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