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Industry: Email Alert RSS FeedEastman holds hair styling event
Household & Personal Products Industry, Jan, 2007
* Eastman Chemical Company held a hair styling event at Salon Caru, Hoboken, NJ, last month to highlight new applications for the company's popular AQ polymer. Models were styled and coiffed by the experts at Salon Caru to demonstrate the effectiveness of AQ polymers in water-resistant hair gel formulations.
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The polymer has been a fixture in mousse and hairspray applications, but the polymer offers extreme moisture and humidity resistance and can create a range of holds, making it a natural fit for inclusion in hair gel formulations, according to Eastman.
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