Retail Industry
Industry: Email Alert RSS FeedIncredible Lips, new from Prescriptives
Household & Personal Products Industry, Feb, 2002
* Incredible Lips, new from Prescriptives, offers long-lasting wear with an extremely high amount of high-load pigments for deep color. Executives insist this lipstick fills an important gap in the company's portfolio--whipped cream texture--to accompany the Soft Suede matte and Lavish sheer SKUs.
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The line has 25 shades and each retails for $17.50. Currently, Incredible Lips is found exclusively at Saks Fifth Avenue. In March, the line will roll out to 850 domestic doors and eight international markets.
COPYRIGHT 2002 Rodman Publications, Inc.
COPYRIGHT 2008 Gale, Cengage Learning
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