TricorBraun helps revive Salon Selectives

Household & Personal Products Industry, June, 2008

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* Salon Selectives, one of the leading mass market hair care brands in the 1980s and 1990s, has made a comeback. The brand's new owner, SSB, turned to TricorBraun for modern packaging that would match the line's updated formulas and new products. TricorBraun provided an 8-oz., high-density polyethylene Elegante bottle with an extender pump for a new root-lifting spray. The hair freshener is mounted on a blister card and is sold in a 1.7-oz. PET G bottle with a spray pump. In addition, 1.7-oz. PET G bottles house the split-end mender and smoothing serum. The weightless foam is packaged in an 8-oz. colored PET bottle with a foamer pump and the molding wax is packed in a 2-oz. SAN jar with a polypropylene lid. TricorBraun also provided the labels, coordinated the package labeling and supervised the color matching for SSB. More info: www.tricorbraun.com