Retail Industry
Industry: Email Alert RSS FeedAvon to launch James Bond fragrance
Household & Personal Products Industry, June, 2008
* Avon Products, Inc. has collaborated with the James Bond entertainment franchise to create a new signature Bond Girl 007 women's fragrance for Fall 2008.
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British actress Gemma Arterton, who plays the role of Agent Fields in the upcoming Bond film, will be the face of the new fragrance. She will appear in TV and print advertising when Bond Girl 007 launches globally in October 2008 in conjunction with the worldwide release of "Quantum of Solace," the 22nd film in the Bond franchise. The fragrance, created by Firmenich, will be featured in Avon brochures and on the Avon website.
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