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Industry: Email Alert RSS FeedChanel No. 5 has its day in New York City
Household & Personal Products Industry, June, 2009
* May 5 may be best known as a Mexican holiday commemorating the Battle of Puebla, but in New York City this year it was Chanel No. 5 Day. To celebrate the iconic fragrance and the unveiling of its latest campaign, May 5, 2009 was designated by the city of New York as Chanel No. 5 Day and a portion of Fifth Avenue was renamed Avenue No. 5 for the week.
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The occasion also highlighted the debut of Chanel's new short film "Train de Nuit, " which is exclusively being shown on www.chaneln5.com. Directed by Jean-Pierre Jeunet and starring Audrey Tautou, the film depicts brief encounter between a man and a woman traveling to Istanbul on the Orient Express night train.
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Ms. Tautou joins Nicole Kidman, Ali McGraw, Carole Bouquet, Lauren Hutton and Catherine Deneuve as women have represented the iconic scent, which debuted in 1921.
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