Joico calls Cosmoprof a success

Household & Personal Products Industry, July, 2008

ITALY: Visitors at Cosmoprof Worldwide in Bologna had the opportunity to get acquainted with the Joico, Zotos and ISO brands. According to Joico Europe's Eric Katter, the company exhibited at the show after a three year absence, and for two days attendees kept the entire Joico Europe staff busy in the company's lounge-like booth. "Our focus was to attract new customers and build the Joico image," said Mr. Katter. "In both respects, we were successful."

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COPYRIGHT 2008 Gale, Cengage Learning
 

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