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Industry: Email Alert RSS FeedAvon announces inaugural global ambassador
Household & Personal Products Industry, Sept, 2007
* Chairman and chief executive officer Andrea Jung and Avon Products, Inc. recently introduced Oscar-winning actress Reese Witherspoon as the company's first-ever global ambassador. In this newly-established role, Ms. Witherspoon will serve as the honorary chairman of the Avon Foundation, focusing on breast cancer, domestic violence and emergency relief initiatives, and she will be the spokeswoman for Avon's beauty brands and sales representatives.
As part of this multi-year agreement, Ms. Witherspoon will also be involved in product development initiatives, and appear globally in Avon advertising, websites and in the company's brochures. Financial terms of the agreement were not disclosed.
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"We are thrilled to welcome Reese as our global ambassador and believe she will give a strong voice to the company's commitment to empowering women," said Ms. Jung. "As the company for women, Avon wanted to partner with someone who could represent not only our world-famous beauty brand, but also could be a source of inspiration for our more than five million Avon representatives around the world--and Reese is a perfect fit. She embodies the drive, commitment and entrepreneurial spirit that is at the heart of the Avon representative."
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