Nestle Plays To Global Audience.(world's largest food manufacturer)(Company Profile)

Industry Week, August, 2001 by MUDD, TOM

THE WORLD'S-LARGEST FOOD AND BEVERAGE MANUFACTURER IS A ROLE MODEL FOR MULTI-NATIONAL PRODUCTION AND MARKETING.

THE ELEVATOR DOORS are about to close, but two men interrupt their conversation in Spanish-one speaking in the courtly tones of Madraid, the other speaking a South American dialect-to ask its occupants, in French, to hold the elevator. Once inside the box that rises and falls, they resume their spirited conversation, reverting to the language that comes most naturally to them.

Switching immediately back to the mother tongue is not always the case at the headquarters of Nestle SA, Vevey, Switzerland, the world leader in the food and beverage industry. Rupert Gasser, executive vice president in charge of production and R&D, admits that there...

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