Manufacturing Industry

Robots evolution: at GM and Xerox, new applications are redefining both the strategic value and appearance of robots. (Robotics).(Brief Article)

Industry Week, April, 2002 by Teresko, John

ROBOTS PRECEDED STEVE HOLLAND AT General Motors Corp., (GM) but now as their "boss," he knows where they're going and their growing strategic value.

Holland's automatons first entered GM plant floors in 1961, a decade before he joined and began researching new tasks for them at the company's Technical Center in Warren, Mich. He says GM's robots now number 25,000 and that applications are headed toward new, nontraditional manufacturing tasks. He predicts those applications will soon dominate.

For new users, Holland, now GM's director of controls, robotics and welding, says the challenge is to recognize the rapidly evolving potential. "The popular image of a technology like robotics tends to be categorized and limited by early successes."

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