Manufacturing Industry

Looking for value: reducing internal costs and enhancing customer value draw attention. (Logistics).(Rick Blasgen, vice president, supply chain, for Kraft Foods North America)(Interview)

Industry Week, December, 2002 by Drickhamer, David

ALWAYS HAPPY TO TALK ABOUT COMPANY STRATEGY OR NEW PRODUCTS in the pipeline, corporate executives' eyes glaze over when the discussion turns to the supply chain. Rick Blasgen, vice president, supply chain, for Kraft Foods North America, knows this.

"Most major manufacturers, ourselves included, are driven by senior leaders who are primarily general managers, or marketing or brand managers. They don't sit around thinking about satisfying the needs of the customer at the lowest total delivery cost. We do that," the fast-talking, 43-year-old Blasgen affirms.

As a consequence, he takes his role as salesman seriously, and is always more than willing to talk about the value his organization brings to the company. Moving up through Nabisco, which was...

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