Something to talk about: Lockheed Martin division bridges merger gap with formal communications-improvement plan. (Be Practices).

Industry Week, August, 2003 by Vinas, Tonya

ASK MOST MANUFACTURING EXECUTIVES HOW they foster internal communication and you'll hear about newsletters, intranets and staff meetings. Communications is a product, event or a department--not a strategic process.

Wrong, says Linda Dulye, founder of L.M. Dulye & Co., Warwick, N.Y., and an expert on internal corporate communications. Dulye's firm uses a structured, measurable process modeled after process-improvement methods at General Electric Co., where Dulye formerly worked. The aim is to embed healthy cross-divisional, lateral communications in an effort to help companies reach their bottom-line goals.

These days most of her clients have been through a restructuring, downsizing, merger or acquisition and are rife with morale problems that are...

Read the rest of this article with a Free Trial at HighBeam Research.

Premium Content Partnership | HighBeam Research provides an in-depth online archive library of reference works.