Manufacturing Industry
The virtues of vertical integration: an intense focus on design supported by vertically integrated manufacturing gives Crown Equipment Corp. an edge in a mature market.(Best practices)(Company Profile)
Industry Week, September, 2003 by Panchak, Patricia
CROWN EQUIPMENT CORP. SEEMS ON FIRST impression to be a company that time forgot. Tucked away in the small Ohio town of New Bremen (population: 2,909) that prides itself on its 19th century streetscape, the company has leveraged vertically integrated manufacturing facilities to produce products fur the mature material-handling industry. Yet with its passionate attention to the products it makes and uncommon attention to the needs of the people who use them, the company represents at least one aspect of U.S. manufacturing's future: the ability to design, manufacture, distribute and service innovative, high-tech products in mature segments for which buyers are willing to pay a little bit more.
Consider Crown's achievements: the privately held company entered the...
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