Manufacturing Industry

Map Strategy.(mangement executive training)(Brief Article)

Industry Week, March, 2004 by McClenahen, John S.

Think of value stream mapping on steroids and you'll have a better idea of what co-authors Robert S. Kaplan and David P. Norton are up to in "Strategy Maps" (2004, Harvard Business School Press). As they did in "The Balanced Scorecard" (1996, Harvard Business School Press), Kaplan and Norton are introducing executives to a new management tool.

Strategy maps are about describing, measuring and leveraging people. technology and structure in the creation of value--and doing that simultaneously from financial customer, internal, and learning and growth perspectives. It's a daunting prospect. And it's very difficult, at first, to visualize. However, the strategy-map template on Page 11 of this 454-page book offers an invaluable graphic display of strategic components...

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