Manufacturing Industry
Clear as mud: many workers don't know their company's goals.(Strategy)(Brief Article)
Industry Week, May, 2004 by Jusko, Jill
ONE THING IS PERFECTLY CLEAR: Organizations are doing a poor job of educating their workers about their companies' strategic goals. So suggest the findings of a recent survey of workers commissioned by FranklinCovey. According to the study:
* Less than half (48%) of workers say their firm has a clear strategic direction, and only 37% understand the reason for that direction. * 44% of workers say their organization has clearly communicated its most important goals.
* 54% of employees say they understand what they are supposed to do to help their organization achieve its goals.
A separate study conducted by FranklinCovey showed only 15% of workers could identify their organization's top three goals.
"The most fundamental business...
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