Manufacturing Industry
Looking ahead.(Bookshelf)(Brief Article)
Industry Week, October, 2004 by McClenahen, John S.
Right from the beginning let me acknowledge that I bring two biases to "Seeing What's Next" (2004 Harvard Business School Press). Any book by Clayton M. Christensen commands my attention. And I have long believed that manufacturing CEOs in particular don't look sufficiently beyond the present. On its own and as a complement to two earlier Christensen books--"The Innovator's Dilemma" (1997 Harvard Business School Press) and "The Innovator's Solution" (2003 Harvard Business School Press)--"Seeing," written with former Harvard
M.B.A. students Scott D. Anthony and Erik A. Roth. does not disappoint. Indeed, CEOs should be inspired by Christensen's contention that they can readily read the signals of change and act on them before it's too late. Although...
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