Manufacturing Industry
CEO communique: Jonathan Schwartz, president and CEO of Sun Microsystems Inc., reaches employees, partners and customers via his twice-weekly blog.(chief executive officer)(Interview)
Industry Week, August, 2006 by Purdum, Traci
Santa Clara, Calif.-based Sun Microsystems Inc. President and CEO Jonathan Schwartz is working on cultivating the "Participation Age" one blog entry at a time. While some critics are unsure of how blogging can be applied to the bottom line, Schwartz offers evidence. One of his recent blogs notes that information travels best through word of mouth--working to educate consumers and potential clients.
IW: Many executives see blogging as a frivolous endeavor. Why do you believe otherwise?
Schwartz: The Internet has revolutionized all industries from IT to manufacturing. It's also fundamentally changed the way people collaborate and share information, and blogging provides a vehicle to communicate with anyone, anytime, anywhere in the world. Blogging...
Most Recent Business Articles
- Multiple criteria evaluation and optimization of transportation systems
- Multi-criteria analysis procedure for sustainable mobility evaluation in urban areas
- A two-leveled multi-objective symbiotic evolutionary algorithm for the hub and spoke location problem
- Multi-criteria analysis for evaluating the impacts of intelligent speed adaptation
- The development of Taiwan arterial traffic-adaptive signal control system and its field test: a Taiwan experience
Most Recent Business Publications
Most Popular Business Articles
- 7 tips for effective listening: productive listening does not occur naturally. It requires hard work and practice - Back To Basics - effective listening is a crucial skill for internal auditors
- FAS 109: a primer for non-accountants - Financial Accounting Standards Board's "Statement 109: Accounting for Income Taxes"
- LIFO vs. FIFO: a return to the basics
- Design a commission plan that drives sales - Sales Commissions
- Too Young to Rent a Car? - 25-years-old the minimum age for car renting - Brief Article
