Retail Industry
Industry: Email Alert RSS FeedReebok international operation split 3 ways. (athletic shoe manufacturer's Europe, Asia, Americas operations)
Footwear News, April, 1990 by Tedeschi, Mark
Reebok international operation split 3 ways
STOUGHTON, Mass. -- In his first major structural move since assuming the top job at Reebok, John Duerden, president of the Reebok Division of Reebok International Ltd. here, announced a reorganization of Reebok's international operations.
Duerden, who took over as president in mid-February after serving as president of the international division, revealed last week that Reebok's international division will be divided into three geographic regions. They are: Reebok Europe, including Western Europe, Eastern Europe, Russia, the Middle East and Africa; Reebok Asia Pacific, including Asia and Australiasia; and Reebok Americas, including Canada and Latin America.
"This restructuring underlines the...
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