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Industry: Email Alert RSS FeedNike 180 Air runner set for spring '91 launch. (running shoe)
Footwear News, July, 1990 by Rottman, Meg
Nike 180 Air runner set for spring '91 launch
BEAVERTON, Ore. -- In spring '91 Nike plans to unveil the Nike 180, the latest in a series of Air running shoes launched in 1987 with the Air Max, which first exposed Nike's well-known Air technology.
The origins of the Nike 180 name can be found in its 180-degree visible wraparound outsole, explained Tom Hartge, divisional marketing manager for running. A 50-percent increase in the 180's volume of Nike's Air formula and its substitution for heavier conventional midsole materials helps to reduce shoe weight.
In 1977 inventor Frank Rudy presented the Air concept to Nike, and the following year the company ushered in the Tailwind -- its first Air shoe. By 1985, Nike had sold 2.5 million pairs of the...
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