Retail Industry
Industry: Email Alert RSS FeedHush Puppies debuts bounce line for babes. (Wolverine World Wide Inc. Hush Puppies Co.)
Footwear News, December, 1990
Hush Puppies debuts Bounce line for babes
NEW YORK - Hush Puppies children's division, part of Wolverine World Wide Inc., Rockford, Mich., has brought its recent Bounce introduction into the children's toddler market, shown for the first time at last week's Fashion Footwear Association of New York (FFANY) show.
Scott Sessa, general manager of the division, noted that the takedown of the Bounce technology was not simply a marketing device to create more Bounce products, "but it's a sound technology that applies to when a child needs to start walking properly. The heel strike aspect of Bounce is very important here."
Sessa went on to explain that the thermo-plastic rubber (TPR) bottom is constructed of a soft insert surrounded by a...
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