Penney's women's shoes even as qtr. net dives. (J.C. Penney Co. Inc. revenue)

Footwear News, May, 1991 by Rooney, Ellen

DALLAS -- Women's footwear revenue at J.C. Penney Co. Inc. broke even in the first quarter ended April 27, a period marked by a 48.3-percent drop in companywide earnings.

"We are doing, at the very least, as well as last year," said Louis Lynn, director of women's shoes for the Dallas-based department store chain. "Breaking even this year in the quarter is a major accomplishment."

Lynn said women's shoes performed more strongly than the women's division, which turned in better results than the overall corporate figures. Men's shoes had a slight first-quarter decrease in "the small one digits," said Jim Falcone, senior men's buyer for dress and casual.

Penney reported companywide earnings in the period fell to $80 million or 61 cents a...

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