Retail Industry
Industry: Email Alert RSS FeedWolverine markets boots with bounce. (Wolverine World Wide Inc. Wolverine Boots and Shoes Div.)(bounce technology) (Brief Article)
Footwear News, August, 1991
Wolverine markets boots with Bounce
CHICAGO - Wolverine Boots and Shoes introduced DuraShocks, a high-end workboot featuring Bounce technology for spring 1992.
"So far the response has been excellent," said Valerie Frankfurt, director of marketing for the division. "It's the strongest new product introduction in years."
The boots are touted as "guaranteed to be the most comfortable workboot in the world." The tread of the boot was changed to accommodate the technology as well as repel oil, and the construction is welt and direct attached.
Nine styles for men were introduced, including steel toes, mocs and oxfords, all featuring a removable cushion insole. A 30-day money-back guarantee backsup the promise of comfort in the boots,...
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