Fila's M Squad, Nike's Air Jordan hot as pistol. (Fila Footwear USA Inc.; Nike Inc.) (New York Retail Report)

Footwear News, March, 1993 by Wilner, Rich

Athletic shoes are faring very well in New York City with Nike on the lead, followed by Reebok and Fila. Among the fastest selling shoes reported by retailers are Fila M Squads, Nike Air Jordans, Nike Air Trainer and the Reebok Freestyle. Noting the increased popularity of athletic shoes, most retailers have increased their outdoor footwear budgets by 20% for spring and the school-opening season.

NEW YORK -- Uptown, downtown, all around the 315 square miles locals call "New Yawk City," athletic footwear retailers have just two words for Fila: "You're hot."

Hunt Valley, Md.-based Fila Footwear USA Inc., which has been living large at retail the past several years with its FX-100, FX-200 and Fila Buck midcut shoes, has struck gold again with its M Squad shoe for...

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