Retail Industry
Industry: Email Alert RSS FeedAdidas Adventure asks 'how far will you go?' (Adidas executive David Pompel explains the company's marketing approach for their outdoor collection)
Footwear News, February, 1995 by Tedeschi, Mark
Adidas is actively marketing their Adventure collection of outdoor shoes as athletics shoes. Adidas Adventure's international business unit manager David Pompel states the company's main market is to athletes, but outdoor activities are athletic and draw many of the same customers. Adidas is focusing on running hiking shoes for fall 1995, sandals and canvas shoes for spring. Pompel says the company is aiming at customers who currently are involved in outdoor activities but do not yet own outdoor footwear.
RENO, Nev. -- Talk to any of the number of outdoor companies showing here during the Outdoor Retailer market two weeks ago that have put a stripe, piece of spandex, Lycra or any other athletic-inspired features in their outdoor" shoes and they'll give you some song and...
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