Retail Industry
Industry: Email Alert RSS FeedNike, Grant Hill seen taking over the schoolyards.
Footwear News, August, 1995 by Kwon, Anne
All Nike shoes and Fila's Grant Hill basketball shoe sells well at shoe stores. Nike basketball shoes, Nike rugged footwear and Nike running shoes sell well and are expected to continue to sell well. Fila's Grant Hill basketball shoe, named for the Detroit Pistons' rookie, are asked for by name by consumers. Shoe store operators expect fall 1995 athletic shoe sales to increase because of back-to-school.
NEW YORK -- Two names are expected to rule the schoolyard -- and make or break retailers' back-to-school selling season -- Nike and Grant Hill.
Retailers contacted by FN, almost unanimously, cited the unabated hunger for Nike product, from basketball to crosstraining to outdoor to running, as a boom for business. But for the one product that sizzles, retailers...
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