Retail Industry
Industry: Email Alert RSS FeedSears, Wal-Mart use new cards to lure patrons.(Sears, Roebuck and Co. and Wal-Mart Stores Inc. issue store-brand credit cards)
Footwear News, October, 1996 by Seckler, Valerie
Sears, Roebuck and Co. and Wal-Mart Stores Inc. have both introduced store-brand credit cards in an effort to attract customers. A Sears- MasterCard co-branded card is being tested in sixteen Midwestern markets and will be ready for distribution at the national level in May or June 1997. Wal-Mart has introduced its co-branded MasterCard card in 2,265 stores nationwide.
NEW YORK -- The recent phenomenon of mass merchants offering store-brand credit cards has two giant-sized new entrants: Sears, Roebuck & Co. and Wal-Mart Stores.
Sears is testing a co-branded MasterCard in six unspecified Midwestern markets, while Wal-Mart rolled out a card this month to its 2,265 stores nationwide.
Sears, Hoffman Estates, Ill., already has a huge credit operation through...
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