Retail Industry
Industry: Email Alert RSS FeedStride Rite inks deal for Levi's licensing.(deal with Levi Strauss & Co. for casual footwear line)
Footwear News, April, 1997 by Melville, Greg
Stride Rite Corp. has announced a licensing deal with Levi Strauss & Co. to develop and market a line of casual footwear. The footwear line will be designed for consumers aged 14-22 and will include casual shoes, sport shoes, hiking shoes, and boots priced $55-$100 a pair. The recent contract is the third licensing agreement signed by Stride Rite in the past three months. The successful partnership with Tommy Hilfiger earned Stride Rite $20 million from shoe sales within the first six weeks.
BOSTON -- Less than two months after its successful launch of Tommy Hilfiger footwear, The Stride Rite Corp. announced last week it has struck another licensing deal with a high-profile brand name -- this time Levi's.
The Lexington, Mass.,-based company is joining with Levi...
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