Tiger's win proves Nike master stroke. (Tiger Woods victory at Masters golf tournament allows Nike massive exposure)

Footwear News, April, 1997 by Melville, Greg

Tiger Woods' record-breaking victory at the 1997 Masters golf tournament resulted in massive exposure for Nike Inc., the footwear and apparel giant which signed Woods to a $40 million endorsement contract in 1996. Nike hopes that Woods' early success will translate into a surge in sales of Nike golf apparel and accessories; Nike plans to release Tiger Woods signature footwear and apparel in 1998.

BOSTON -- For Tiger Woods, it was one of the greatest victories in the history of golf. For Nike, it was arguably one of the greatest single-day windfalls of modern marketing.

One day after rewriting the record books at Augusta National and winning the Masters in history-making fashion, the 21-year-old Woods graced the front page of virtually every newspaper in the...

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