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Industry: Email Alert RSS FeedADIDAS, WEB FIRMS, RETAILERS AGREE ON MARKETING STRATEGIES.(Brief Article)
Footwear News, May, 2000 by Fallon, James
LONDON -- Adidas-Salomon AG last week gained more distance in the Internet race by announcing preliminary agreements with SportsLine.com and Sports.com for global co-marketing deals.
A spokesman for the German athletic-footwear and -apparel brand said the company also signed agreements with key U.S. retailers -- including FootLocker.com, MVP.com, FootAction.com and FinishLine.com -- to sell Adidas products through their Web sites. Adidas-Salomon currently is in talks with several European retailers about selling Adidas products via their Internet sites. The company expects deals to be final within the next few months, the spokesman said.
The agreements fulfill the strategy Adidas-Salomon laid out in January when it announced a major...
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