Retail Industry
Industry: Email Alert RSS FeedWOMEN LOVE LUCY; SPORTSWEAR E-TAILER LUCY.COM APPEALS TO FITNESS-CONSCIOUS WOMEN WITH A FASHION SENSE.(Brief Article)
Footwear News, October, 2000 by Siu, Tammy
Women's sportswear e-tailer Lucy.com is giving fashion-minded fitness gurus much to cheer about. The Portland, Ore.,-based Web company, which has been marketing activewear and footwear to women of all ages, sizes and fitness levels, has evolved into a prime online destination for consumers seeking stylish workout gear and footwear.
Based on the success of its online business, the company last month launched a companion mail-order catalog. This venture will be followed in January 2001 by a Lucy@crunch shop located in a Crunch gym on Manhattan's Upper East Side.
"It's a big step for us because we are Lucy.com -- so seemingly, we are a Web company," said Deborah Pleva, spokeswoman for the company. "But we feel like our market has been really...
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