DEVIL INSIDE; EVELYN UNGVARI'S SECOND DIAVOLINA STORE IN LOS ANGELES FEATURES A DECADENT PRODUCT ASSORTMENT AND A SINFULLY POSH ENVIRONMENT.(designer shoes at branch store)(Brief Article)

Footwear News, March, 2001 by Thompson, Kelly

Like the vibrant flames painted on its storefront walls, Diavolina II is becoming the hottest thing going in Tinseltown. Owner of the hip shoe boutique Diavolina, located on Beverly Boulevard in Los Angeles, Evelyn Ungvari recently opened her second store, Diavolina II, along the city's best-kept secret shopping destination, LaBrea Avenue.

"There is a different kind of customer in this part of town," Ungvari explained. "They are affluent women from Los Feliz and Hancock Park, who are tired of the same old brown and black shoes and need to spice things up in their closets."

Ungvari opened Diavolina ("little devil girl" in Italian) nearly three years ago with nothing but a fervent vision and a little help from her father, who is a partner in the...