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THE FN LIST; MOUSETRAP: THE 15 MOST-VISITED SHOE AND APPAREL E-TAILERS.

Footwear News, December, 2002

Content provided in partnership with HighBeam Research

1. VictoriasSecret.com

Unique Users*: 13,881,000

Average Minutes Spent On Site Per Month: 13.3

The home page opens with the ultimate question: What is sexy? The answer: shoes. And the most-visited site offers a wide selection -- 69 styles, ranging from sandals and slingbacks to mules and stiletto over-the-knee boots, all in a grid-like design that's easy to navigate.

2. OldNavy.com

Unique Users*: 13,633,000

Average Minutes Spent On Site Per Month: 9.0

With prices starting at $3.50 for flip-flops, OldNavy.com offers bargain hunters affordable choices of seasonal shoes like slip-ons, clogs and rain boots for men, women and kids. The site, organized by gender and category, provides shoppers with a...

 

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