Retail Industry
Industry: Email Alert RSS FeedSETTING THE SILVER STANDARD; THERE'S A STERLING STORY BEING TOLD IN COLOR TRENDS -- FROM AUTOMOBILES TO FASHION.
Footwear News, February, 2003 by Infantino, Vivian
Some years ago I met an executive from DuPont who was intrigued by my job writing about fashion trends in the shoe industry. He said he had an idea for a story based on the best-selling automobile colors, since DuPont was selling paint finishes to the car industry. He sent me the information and I wrote the story.
I hadn't thought of it in years, until about six months ago when I found myself making some longish car trips around Manhattan. After awhile, I noticed that almost every other car seemed to be a lustrous silver color. Its prevalence was extraordinary: on high-priced imports and volume-priced domestics, on sedans and sports cars, and even pickup trucks. It was everywhere.
Just for the fun of it, I went on the Web to search for DuPont and car...
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