Retail Industry
Industry: Email Alert RSS FeedWOMEN'S WORLD CUP SPURS SALES BOOM; THE TOURNAMENT'S ABRUPT MOVE TO THE U.S. FROM SARS-THREATENED CHINA IS BENEFITING ATHLETIC RETAILERS AND VENDORS.
Footwear News, September, 2003 by Zmuda, Natalie
NEW YORK -- The relocation of the Women's World Cup (WWC) from China to the United States is proving to be a boon for leading athletic industry players.
With tournament games set to begin in six U.S. cities on Saturday, retailers said last week they were seeing robust sales of soccer footwear. For their part, vendors said they are capitalizing on increased marketing opportunities now that the event is on domestic turf. As reported, FIFA, soccer's world governing body, decided in May that the 4th WWC should be moved to the United States because of the SARS epidemic in China.
Nike, which sponsors Team USA, among others, noted that although its women's soccer business has already shown strong signs of growth over the past year, having the WWC on home...
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