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Industry: Email Alert RSS FeedINSIDER: JELLY BELLY...WE WANT SOME OF THAT...AND SEVERAL.
Footwear News, March, 2004 by Russak, Brian
JELLY BELLY: Melissa, the brand that brings new meaning to that famous Destiny's Child lyric, "I don't think you're ready for this jelly," is sending its $260 jelly, co-designed with J. Maskrey, down the runway. Maskrey will feature the Swarovski-crystal-studded couture sandal (left) in her March 30 fashion show during Los Angeles Fashion Week. Melissa is no stranger to such a pairing; it regularly partners with designers in its native Brazil. "We've got over 100 designers ourselves," Tricia Milford-Hoyt, marketing manager, told Insider, explaining how much Melissa embraces the design envelope. Milford-Hoyt also sang the praises of Melissa's heel-strap flip-flop that offers "more flip, less flop." In just five months, 8 million (!) of the strapped flip-flops sold in...
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