Retail Industry
Industry: Email Alert RSS FeedSTELLA MCCARTNEY UNVEILS NEW ADIDAS LINE; THE FOOTWEAR PORTION OF THE NEW LINE WILL FEATURE SEVEN STYLES, INCLUDING GYMNASTICS, YOGA, RUNNING AND GENERAL WORKOUT SHOES.
Footwear News, September, 2004 by Zmuda, Natalie
Byline: Natalie Zmuda
NEW YORK -- High performance meet high fashion.
As New York Fashion Week kicked off here last week, Adidas unveiled a new apparel and footwear partnership with style icon Stella McCartney during a press conference at the newly opened David Barton Gym in Manhattan.
Although she's known for her high fashion design and runway looks, McCartney's new line, Adidas by Stella McCartney, will be an accessible one, with retail prices ranging between $48 and $242.
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The idea, said McCartney, is to put together wearable looks for women that are both ...
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