THE FN LIST: GET ACTIVE; OUTDOOR SPORTS BY LIFETIME APPAREL SPEND.

Footwear News, October, 2004

Outdoor retailers take notice: there's more than just one way to make a buck. On one hand is the relatively esoteric sport of fly fishing. Despite the fact that few partake in the activity those who do spend more than $5,000 on fly-fishing apparel over their lifetimes. Activities such as rafting and road biking also translate into big revenue opportunities due to the large number of participants. Below are the top 10 sports outdoor fans spend their money on.

ACTIVITY: AMOUNT SPENT ON APPAREL, LIFETIME*; % OF POPULATION THAT PARTICIPATES

1. Fly Fishing: $5,258; 12

Few activities offer as much solitude, serenity and bonding with nature as fly fishing, where participants don hip boots and wade waist-deep into rivers and streams. And although...