GWEN STEFANI TO LAUNCH SHOE LINE.

Footwear News,  April, 2005  by Niemi, Wayne

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Byline: Wayne Niemi

LOS ANGELES -- Marking the latest in a growing collection of celebrity fashion deals, rock star Gwen Stefani is venturing into the shoe business.

Stefani's L.A.M.B. fashion label has teamed up with Westlake Village, Calif.-based Royal Elastics, a division of K-Swiss, to produce a co-branded line of athletic styles and retro running silhouettes.

The line, set to retail from $99 to $180, will be distributed in better department stores and boutiques beginning in August, according to K-Swiss President David Nichols.

Under the terms of the deal, Stefani ...

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