Retail Industry
Industry: Email Alert RSS FeedYOUNG AND RESTLESS; THREE JUNIORS' LABELS HAVE RECRUITED NEW DESIGN TALENT TO HELP THEM GET CLOSER TO THE MIND-SET OF THE OFTEN-FICKLE YOUNGER CONSUMER.(Seychelles Shoes/BC Footwear)(Rocket Dog)(On Your Feet)
Footwear News, April, 2005 by Baran, Michelle
Byline: Michelle Baran
Several juniors' labels have been drinking from the fountain of youth.
Amid a veritable crisis in the fragmented and confused juniors'/contemporary market, On Your Feet, Seychelles Shoes/BC Footwear and Rocket Dog have all brought fresh, young design talent onboard in an attempt to better resonate with an increasingly complex young, female consumer.
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"Younger designers have their pulse on what's happening in the marketplace," said Deena Benedon, president of Los Angeles-based, casual juniors' label On Your Feet. "Especially with trends ...
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