Retail Industry
Industry: Email Alert RSS FeedYOUNG AND RESTLESS; THREE JUNIORS' LABELS HAVE RECRUITED NEW DESIGN TALENT TO HELP THEM GET CLOSER TO THE MIND-SET OF THE OFTEN-FICKLE YOUNGER CONSUMER.(Seychelles Shoes/BC Footwear)(Rocket Dog)(On Your Feet)
Footwear News, April, 2005 by Baran, Michelle
Byline: Michelle Baran
Several juniors' labels have been drinking from the fountain of youth.
Amid a veritable crisis in the fragmented and confused juniors'/contemporary market, On Your Feet, Seychelles Shoes/BC Footwear and Rocket Dog have all brought fresh, young design talent onboard in an attempt to better resonate with an increasingly complex young, female consumer.
"Younger designers have their pulse on what's happening in the marketplace," said Deena Benedon, president of Los Angeles-based, casual juniors' label On Your Feet. "Especially with trends and identifying them in the juniors' grid."
"New people always bring a new outlook with them," noted Danny Silvera, director of public relations for Seychelles/BC Footwear....
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