Retail Industry
Industry: Email Alert RSS FeedREBEL WITH A CAUSE; RETAIL PROFILE: MAKING SHOES SMARTER IS THE SPIRIT BEHIND ALECIA GUEVARA'S WORK.
Footwear News, July, 2005 by Droganes, Constance
Byline: Constance Droganes
Name: Divinitas Designs
Location: 156 Avenue Rd., Toronto
Established: 2003
Owner: Alecia Guevara
Square footage: 650 Footwear brands: Her own designs
Maybe it's no surprise that a descendant of Latin American revolutionary Che Guevara would want to do things her way.
"My mother was his first cousin," smiles Toronto shoe designer Alecia Guevara as she surveys the shelves of her store, Divinitas Designs. "Now look at these," she said, swooping up her signature leather flip-flops, which feature a soft cotton-band leather thong, adjustable metal buckle, molded insole and raised-ribbed rubber sole designed for better support and shock absorbency. "They take the plastic rubber...
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