Retail Industry
Industry: Email Alert RSS FeedON MESSAGE; IS TRADITIONAL ADVERTISING AN ENDANGERED SPECIES? FOOTWEAR NEWS GATHERS FOUR LEADING AGENCY EXECS TO DISCUSS THE BREAKNECK CHANGES IN TODAY'S AD LANDSCAPE.
Footwear News, August, 2005 by Russak, Brian
Byline: Brian Russak
This spring, industry bible Advertising Age heralded the death of advertising as we know it. Longtime columnist Bob Garfield's opus, "The Chaos Scenario," explored a not-so-distant future in which traditional marketing would become all but obsolete -- and ad profits would fizzle along with it.
Marketers today are being forced to tread increasingly unstable terrain, thanks to a host of new technologies and phenomena, including digital video recorders, video on demand, wireless digital, podcasting and peer-to-peer content in the form of blogs and vlogs. On top of that, they are fighting against the increased penetration of mobile communications and entertainment technologies such as Ipods, Blackberrys and PSPs.
So, is...
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