Style to boot; at Bergdorf Goodman men, luring customers from kings to commoners with a mix of the classic and urbane is a top priority for its footwear head.(Bergdorf Goodman Men's footwear)(Adam Derrick)(Interview)

Footwear News, May, 2006 by Schneider-Levy, Barbara

Byline: Barbara Schneider-Levy

Adam Derrick, creative director and co-chairman of To Boot New York, the company operating Bergdorf Goodman Men's footwear, has delivered double-digit sales growth every year for the past two decades.

The secret to his success is exclusive product. "I live in Europe three months a year, developing [both] exclusive To Boot product and shopping for new and unique collections," Derrick said. "We bring new styles in every three weeks; core styles are replenished regularly, while accent pieces come and go. Our clients are enticed to visit frequently and buy now, when they see it."

Derrick's career at Bergdorf began when Dawn Mello, then-president of the department store, hand-picked him in the 1980s to develop the...

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