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Industry: Email Alert RSS FeedPOLE POSITION; NORDIC WALKING IS FINALLY CATCHING ON IN THE U.S., AND VENDORS; ARE HOT ON THE TRAIL WITH SPORT-SPECIFIC FOOTWEAR.
Footwear News, June, 2006 by Carofano, Jennifer
Byline: Jennifer Carofano
Nordic walking is making strides in the U.S.
The outdoor fitness craze - walking with modified ski poles - started in Finland in the late 1990s, when cross-country skiers needed an off-season training activity. Now, several outdoor and athletic vendors are sliding into Nordic walking-specific footwear in the States.
Reebok, for one, is trying to bolster the sport here. The Canton, Mass.-based company partnered with Nordic pole company Exel, based in Burlington, Vt., to target specialty shops with category-specific shoes and poles. The two brands will also, for the first time, exhibit in the same booth at this summer's Outdoor Retailer trade show.
According to Marcy Schwam, director of global walking for...
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